Last updated May 2026
Don’t Just Use AI. Build with It. Tools, Guided Tracks, and a Community
for Learners and Builders.
What Is Product with Attitude
This community learns AI the only way that sticks: by building, testing, experimenting and keeping our human judgment, attitude and craft.
We don’t stop at theory, it’s there to help us move.
Each article is published with an actionable path that advances your AI proficiency and critical AI literacy.
No matter your role or proficiency level, you’ll find a path that starts where you are today and moves you forward.
Attitude is how you think. Product is what you make from it. This community is where the two meet.
Why Building & Experimenting With AI Matters in 2026
Critical AI literacy is now the #2 fastest-growing professional skill, and 72% of employers report difficulty filling roles because the skills gap keeps widening.
The gap isn’t between people who use AI tools and people who don’t.
It’s between people who build with AI and people who haven’t found the right way in yet.
Using AI means typing a prompt, getting an answer, and moving on.
Building with AI means designing your own workflows, automating annoying tasks, chaining agents, designing systems, micro-apps.
Developing the judgment to know when AI helps your thinking and when it doesn’t, and building the muscle that makes you harder to replace.
This community exists to close that gap.
Who This Is For
You don’t need to be technical to join.
I’ve watched members of this community with zero technical background automate their workflows, build systems and ship apps that save them and their teams hours per week. Curiosity is enough.
Knowledge workers closing the AI skills gap on their own terms
Product managers and designers navigating AI integration without a playbook
Non-developers picking up vibe coding, prompt engineering, and AI workflows for the first time
Developers who want to build with AI beyond the tutorial, from Claude Code workflows to agent architectures
Solopreneurs, founders and indie builders shipping products and looking for beta testers, distribution, and a circle of peers.
Whatever your role, you can find a learning path tailored to your needs, that meets you where you are.
From 0 to 17K in 13 months
We’re one of the fastest-growing communities of AI learners and builders on Substack.
People Who Stick Around Here Tend to Become
People who replace imposter syndrome with learning in public
People who discover that building & experimenting is how you become technical
People who ship things they’d put their name on
What You’ll Find Here
Full Resource Library
The full library of deep dives, tutorials, infographics, frameworks, guides, prompts & Skills. View all Premium Resources.
Learning Paths Tailored To Your Specific Goals
You don’t need to read everything at once.
Find the goal that sounds like yours:
These curated paths help evolve your AI muscle and shift you from “trying tools” to owning systems, so you can use AI on your terms.
Every Product & Tool I Built
Premium members get access to every tool I’ve built, plus everything I’ll build next.
That includes:
LinkSwap: Trust-based backlink swaps with other writers.
Vault: AI workflows, coding prompts, automation templates shared by the community members.
StackShelf: List your own products, alongside other builders in the community.
Member-Only Deals & Discounts I’ve Secured
Product with Attitude is the only newsletter that combines AI builder tools, community‑made tools, and curated newsletter discounts for $11/mo instead of inflated enterprise pricing.
Every discount is for a hands‑on‑tested product (not just a paid partnership) or a tool built by PwA community members, backed by editorial deep‑dives.
Your PwA subscription pays for itself in tool discounts, partners deals and credits. Learn more: Discounts for Premium Members.
Community
The people, the chat, the collaborations, the events & weekly rituals. This is a space for curious minds who’d rather learn together than scroll alone.
I don’t have an audience. I run a community.
The difference matters more than most people realize.
Joining PwA didn't just give me a community, it gave me traction. Karo has a rare ability to connect the right people at the right moment. Since joining, she's introduced me to an SEO specialist who validated my entire product homepage, and a visual branding expert who helped me build a consistent AI-generated avatar for my personal brand. That kind of curated network is hard to find. PwA accelerated things I would have figured out alone — eventually.
Daniel Rusnok - Solo Founder, Founder of Drippery
A Week in the Life of a PwA Member
Start here
Learning Paths Tailored to Your Specific Goals
You don’t need to read everything at once. Find the goal that sounds like yours and fits where you are today.
⚡ I want to master Anthropic Claude
I built a dedicated Claude Hub: every guide, breakdown, prompt, and workflow in one place. The hub goes deep. Here's a sample of what's waiting inside:
Deep-dives & tutorials:
Claude Cowork Guide for Power Users: 50+ Tested Tips on Plugins, Skills, Sub-Agents, and Memory
How Boris Cherny, Builder of Claude Code, Uses It. And Why That Should Change How You Think About AI
How I turned Notion into Claude’s persistent memory, and 10+ connector tips most guides skip.
Anthropic Shipped Cowork in 10 Days Using Its Own AI. Here’s Why That Changes Everything.
Claude Just Unlocked 1 Million Tokens For Everyone. Here Is What That Means.
Claude Skills
⚡I want to master Perplexity Computer
I built a dedicated Perplexity Hub: every guide, breakdown, prompt, and workflow in one place. A taste of what’s inside the hub:
⚡I want to get better at prompting & context engineering
The Only AI Prompting Guide That Works On Reasoning Models (And Our Cognition). Works across o3, Claude 3.7, and Gemini. Updated for 2026.
The Self-Improving Prompt System That Gets Smarter With Every Use Build a system that improves itself.
⚡I want to build & design products with AI
I built a dedicated Vibe Coding Hub: guides, code blocks, prompts, and best practices shared by other builders.
Here's a taste of what's inside the hub:
Code Packs
Valentine’s App 2026 - Full Source Code. Copy the code and customize the app to your needs.
Prompt Packs
The PRD Generation Assistant That Audits Itself. Recommended only for serious builds, an overkill for prototypes.
100 Most Common UI Elements For Vibe Coders. A Notion database cataloging 100+ common UI elements with ready-to-use vibecoding prompts for each one.
Rules for AI Generator Prompt. A complete, beginner-friendly system for generating rules for your AI agents.
Animation Pack 001. Hero Section Breathing Gradient - a tiny motion system that makes landing pages feel alive with a subtle, human-feeling breathing animation that upgrades first impressions.
Guides & Tutorials
The Ultimate Vibecoding Guide From Builders Who’ve Shipped. 16-step practitioner playbook from concept to shipped product.
Recraft 101: A Creator’s Guide to Building a Reusable Visual System
Vibecoding, Spec-Driven, and the New AI Development Lexicon. A clear distinction between vibecoding, spec-driven development, and hybrid workflows.
Visual ASMR: How to Make Oddly Satisfying Designs With Nano Banana
Builder Showcase
Build with Attitude - For vibe coders with a high bar for product craft.
⚡I want to develop critical AI literacy
You Can’t Critique AI You Haven’t Built With. Critical AI literacy is about building enough to know where the limits are.
⚡I want to skip the AI hype and focus on what matters
ChatGPT 5.2: What It Really Changed, And Why The Internet’s Take Is Mostly Wrong. What changed for builders, not for the demo reel.
Claude Just Unlocked 1 Million Tokens For Everyone. Here Is What That Means. What the context window changes for your workflows.
2025’s Most Absurd Product Decisions. The industry’s worst calls, with a framework for not repeating them.
⚡I want to build a community on Substack, but I don’t know where to start
I created a dedicated space for all deep dives about building a community on Substack. Here’s a taste of what you can find there:
10 Tools I Use To Run A Bestselling Substack Publication in 2026
I Analyzed Every Interaction From My First 6 Months on Substack. Here’s What Drove My Rapid Growth
The Indie Builder Economy on Substack: Creators Becoming Product Companies
⚡I want my product team to develop AI as a core competency
5 Non-Obvious Reasons Product Managers Should Start Vibe coding Today
How to Implement AI-Driven Hyper-Personalization Without Creeping People Out
Why Every Brand and PM Should Monitor Substack for User Insights
About Me
I ship physical AI products at a named company in Europe, I build indie products on the side, I live under EU AI Act compliance, I parent AI-native kids, and I teach critical AI literacy to 17,000 people.
I’m Karo, an AI product manager, builder, and thinker who spends most of her time inside AI systems to understand what they’re built to do.
I write this newsletter to help people build critical AI literacy, stop consuming AI passively, and start building with it on purpose.
In practice:
I write with a builder’s hands and a PM’s brain, so you get practical workflows and deeper product insight.
I test everything and document the failures, not just the wins.
I interview real builders about the judgment calls nobody else asks about.
I share the tools I build, the prompts, the workflows, the code.
Testimonial Spotlight
FAQ
Q: What is Product With Attitude, in one line?
A: It’s a community for people who want to build with AI—not just use it—and keep it useful, sustainable, and in service of their goals.
Q: Why is it called “Product With Attitude”?
A: Because building great things with AI requires more than LLMs - it requires skills, taste, curiosity, and a little defiance toward mediocrity.
Q: How is Product with Attitude different from other product communities?
A: Most traditional product communities are surprisingly uncooperative. They focus on competition, gatekeeping, job titles, or defending old frameworks. Product with Attitude is built for cross‑disciplinary collaboration, open experimentation, and genuine support. Here, every member shares experiments, asks questions, and helps others learn, from PMs and developers to creators, coaches, and poets. Curiosity is the only entry ticket, and every breakthrough is collective.
Q: Who can benefit from joining Product with Attitude?
A: Builders, creators, indie hackers, educators, product people, and anyone curious about using AI to create value.
Q: Do I need a technical background to join?
A: Not at all. Most members come from product, design, education, writing, or psychology. If you’re curious, you belong. The tools are designed to be understandable, not intimidating.
Q: What’s included in the Premium Membership?
A: So many benefits! And the list is continuously growing! Premium unlocks the full resource library (Guides, Prompt Packs, Automations, and Templates), early access to new tools, private community sessions, and a complimentary Discovery Call to map your next steps. Explore Premium Resources here.
Q: Can I use your prompts commercially?
A: Yes, unless a post states otherwise. Please credit Product with Attitude.
Q: What is vibecoding?
A: Using natural language prompts to model, prototype, and build prototypes and products with the help of AI.
Q: How is speccoding different from prototyping?
A: Spec‑driven prompting that turns product specs into executable AI behaviors and workflows.
As always, feel free to DM me, I’m just a message away! I respond to every message.
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