Last updated June 2026
Don’t Just Use AI. Build With It. Tools, Learning Tracks, and a Community for Critical AI Literacy Through Practice.
What Is Product with Attitude
Product with Attitude is an AI newsletter for thousands of subscribers across 146 countries, helping readers build critical AI literacy the only way it sticks: through practice.
We don’t just use AI. We build workflows, automations, and products with it, while studying how AI itself is built, positioned, and woven into our work and lives.
We keep our judgment sharp, our attitude intact, and our craft human.
We don’t stop at theory, it’s there to help us move.
How It Works
Each article gives you an actionable path to build AI proficiency and critical AI literacy through practice.
Each article is written with a builder’s hands and a PM’s brain: practical workflows, sharper product judgment, and deeper insight into how AI systems are built and positioned.
I analyse AI product launches without the hype, through the lens of someone who builds AI for a living.
I test and systemise pretty much everything, then document what broke, not just what worked.
I share what I build: code, prompts, workflows, tools, mistakes, and decision points.
No matter your role, you’ll find a path that starts where you are today and moves you forward.
You are not here to become a faster consumer of machine output.
You are here to build enough critical AI literacy to stay in charge of the work and help shape the systems around it.
Why Building With AI Matters in 2026
Learn to build with AI, not just use it.
That gap is becoming your career advantage.
Critical AI literacy is now the #2 fastest-growing professional skill, while 72% of employers say they struggle to fill roles because the skills gap keeps growing. This community exists to close that gap.
Plenty of people use AI. Far fewer know how to use it well and how to build with it.
Using AI means typing a prompt, getting an answer, and moving on.
Building with AI means designing your own workflows, automating annoying tasks, chaining agents, and creating systems and micro-apps.
Do that often enough, and you develop the judgment to know when AI helps your thinking, when it gets in the way, and how to build the muscle that makes you harder to replace.
Who This Is For
Knowledge workers, PMs, creators, and curious professionals learning to use AI with judgment.
AI builders, solopreneurs, and founders looking for beta testers, a place to showcase their work, and a circle of peers.
Developers who want to sharpen their product craft.
Non-developers learning vibe coding, context engineering, and agentic AI.
You don’t need to be technical to join.
Whatever your role, you can find a learning path tailored to your needs, that meets you where you are.
I’ve watched members with zero technical background automate their workflows, build systems and ship apps that save them and their teams hours per week.
One member described the shift better than I could:
I don’t even remember why I subscribed to Karo, probably an algorithm nudge. For weeks I just read her emails about learning AI by building with it. Once I finally tried, a whole NEW WORLD opened: I built a collaboration and content pipeline for my team, became “THE AI person” at work, and I’m still shocked by what I can do now.
From 0 to 17K in 13 months
We’re one of the fastest-growing communities of AI learners and builders on Substack.
What “Build with AI” Means in 2026
Building with AI means using AI to create, improve, or operate a useful workflow, automation, tool, product, assistant, or system.
The final product can be ambitious or tiny. It just has to solve something real.
That might be a social image generator. A benchmarking system for AI agents. A career coaching loop. A Substack email parser. A private self-knowledge layer that follows us across tools.
None of those require the same stack.
They do require the same builder muscles: noticing friction, naming the job, testing with humans, and fixing what breaks.
AI lowers the coding barrier. It doesn’t lower the thinking bar.
The thinking was the valuable part anyway.
People Who Stick Around Here Tend to Become
People who replace imposter syndrome with learning in public
People who discover that building & experimenting is how you become technical
People who ship things they’d put their name on
What You’ll Find Here
Full Resource Library
The full library of deep dives, tutorials, infographics, frameworks, guides, prompts & Skills. View all Premium Resources.
Learning Paths Tailored To Your Specific Goals
You don’t need to read everything at once.
Find the goal that sounds like yours:
These curated paths help evolve your AI muscle and shift you from “trying tools” to owning systems, so you can use AI on your terms.
Every Product & Tool I Built
Premium members get access to every tool I’ve built, plus everything I’ll build next.
That includes:
LinkSwap: Trust-based backlink swaps with other writers.
Vault: AI workflows, coding prompts, automation templates shared by the community members.
StackShelf: List your own products, alongside other builders in the community.
Member-Only Deals & Discounts I’ve Secured
Product with Attitude is the only newsletter that combines AI builder tools, community‑made tools, and curated newsletter discounts for $11/mo instead of inflated enterprise pricing.
Every discount is for a hands‑on‑tested product (not just a paid partnership) or a tool built by PwA community members, backed by editorial deep‑dives.
Your PwA subscription pays for itself in tool discounts, partners deals and credits. Learn more: Discounts for Premium Members.
Community
The people, the chat, the collaborations, the events & weekly rituals. This is a space for curious minds who’d rather learn together than scroll alone.
I don’t have an audience. I run a community.
The difference matters more than most people realize.
Joining PwA didn't just give me a community, it gave me traction. Karo has a rare ability to connect the right people at the right moment. Since joining, she's introduced me to an SEO specialist who validated my entire product homepage, and a visual branding expert who helped me build a consistent AI-generated avatar for my personal brand. That kind of curated network is hard to find. PwA accelerated things I would have figured out alone — eventually.
Daniel Rusnok - Solo Founder, Founder of Drippery
A Week in the Life of a PwA Member
Start here:
Learning Paths Tailored to Your Specific Goals
You don’t need to read everything at once. Find the goal that sounds like yours and fits where you are today.
I want to master Anthropic Claude
Claude Hub
I started writing about Claude in September 2025.
Back then, Cowork didn’t exist, Skills weren’t a thing, and Code was a niche tool that maybe a few hundred developers used daily.
Many posts and tens of thousands of words later, I built a dedicated Claude Hub with every guide, breakdown, prompt, Skill, and workflow in one place. The hub goes deep.
Claude Skills
I maintain two tested Claude Skills libraries: one with skills I’ve built myself and one with free community-built skills shared in Attitude Vault by our community members.
I want to master Perplexity Computer
I built a dedicated Perplexity Hub: every guide, breakdown, prompt, and workflow in one place.
I want to get better at context engineering
I built a dedicated Context Engineering Hub:
I want to get better at prompting & prompt engineering
I built a dedicated Prompt Engineering Hub:
I want to build & design products with AI
I built a dedicated Vibe Coding Hub: guides, code blocks, prompts, and best practices shared by other builders.
I want to develop critical AI literacy
I want to build a community on Substack, but I don’t know where to start
I created a dedicated space for all deep dives about building a community on Substack.
I want my product team to develop AI as a core competency
5 Non-Obvious Reasons Product Managers Should Start Vibe coding Today
How to Implement AI-Driven Hyper-Personalization Without Creeping People Out
Why Every Brand and PM Should Monitor Substack for User Insights
About Me
I ship physical AI products at an award-winning company in Europe, build indie products on the side, work close to EU AI Act compliance, parent children growing up with AI, and teach critical AI literacy to tens of thousands of people across 146 countries.
I’m Karo, an AI product manager, builder, and thinker who spends most of her time inside AI systems to understand what they’re built to do.
I write this newsletter to help people build critical AI literacy, stop consuming AI passively, and start building with it on purpose.
In practice:
I write with a builder’s hands and a PM’s brain, so you get practical workflows and deeper product insight.
I test everything and document the failures, not just the wins.
I interview real builders about the judgment calls nobody else asks about.
I share the tools I build, the prompts, the workflows, the code.
Testimonials Wall
FAQ
Q: What is Product With Attitude, in one line?
A: Product With Attitude is a community for people who want to understand AI, build with it, and protect human agency while doing the work.
Q: Why is it called “Product With Attitude”?
A: Because building great things with AI requires more than model access. It requires skill, taste, curiosity, and enough attitude to refuse becoming infrastructure for someone else’s automation.
Q: Why does Product With Attitude focus on human agency?
Because using AI should make you more capable, not more replaceable. This publication helps builders, creators, and product people use AI while protecting judgment, ownership, and responsibility. The personal root of that work is in The Builder-Parent Paradox.
Q: How is Product With Attitude different from other product communities?
A: Product With Attitude is built around practice, not status. Members share experiments, prompts, tools, failures, launches, and feedback across disciplines, from PMs and developers to creators, coaches, educators, and writers. Curiosity is the entry ticket. Building is how we learn.
Q: Who can benefit from joining Product With Attitude?
A: Builders, creators, indie hackers, educators, product people, writers, and anyone curious about using AI to create value without outsourcing their judgment.
Q: Do I need a technical background to join?
A: Not at all. Many members come from product, design, education, writing, psychology, and community building. You do not need to be technical. You need curiosity and a willingness to build enough to understand what AI is doing to your work.
Q: What’s included in the Premium Membership?
A: Premium unlocks the full resource library, including guides, prompt packs, automations, templates, early access to tools, private community sessions, and a complimentary Discovery Call to map your next steps. You also get access to the tools I build to help creators showcase their work and grow their reach.
Q: Can I use your prompts commercially?
A: Yes, unless a post states otherwise. Please credit Product With Attitude.
Q: Do you cover AI product launches and frontier model releases?
A: Yes. I analyse AI product launches and frontier model releases without the hype, through the lens of someone who builds AI products for a living: what changed, what the product strategy reveals, and what builders, product people, and creators should do next.
Q: What is vibe coding?
A: Vibe coding means using natural language prompts to prototype, model, and build software with AI assistance. Done well, it still requires product judgment, testing, and ownership.
Q: What is the Builder-Parent Paradox?
It is the uncomfortable position of helping build AI while parenting children who will live with its consequences. I do not have certainty. I do have proximity, responsibility, and a very strong reason to stay awake. Read the full essay: The Builder-Parent Paradox.
As always, feel free to DM me, I’m just a message away! I respond to every message.
WHY SUBSCRIBE ・YOUR BENEFITS・ TOOLS I BUILT・CLAUDE HUB・PERPLEXITY HUB ・VIBE CODING HUB
Linkedin ⎪ Bluesky ⎪Twitter ⎪Github ⎪For Machines
