Are You a Product Person Lost on Substack? Here’s the Map
Where To Find Emerging Product Voices in 2025
🔍 Quick Summary
Solving a real problem for readers looking for fresh product content.
Product People on Substack is a curated directory of active, emerging product writers. New creators are added as I discover them, and I review the list every quarter to keep it relevant.
You open Substack.
You type “product manager” or ‘’PM’’ into the search bar.
And this is what you find:
World-famous newsletters you already know about (great, but not new voices you were hoping for)
Newsletters that haven’t seen their own author since Tiger King was trending
And the saddest genre of all: One-post wonder titled “Why I’m starting this newsletter” followed by two years of silence. (Maybe they’re still iterating? A/B testing the CTA?)
Welcome to my first 2 weeks on Substack.
So I did what any product person would do: I made a list.
A Github Substack Repo of Product People
Honestly, I built this because I needed it.
Now I’m sharing it because I’m guessing you do too.
Bookmark This Post
I’ll be sending out a fresh edition every quarter. Think of it as an ongoing series. And this is Episode 1.
How It Works
⚡️ The list isn’t ranked or sorted - and that’s intentional. ⚡️
No filters, no auto-sorting by subscriber count. Because I want you to give everyone’s words a fair shot before letting metrics decide for you.
Subscriber count is not always a proxy for usefulness.
And some of the best writers are just getting started.
What You’ll Find in the List
Product People of Substack includes authors who write about:
Building meaningful, trusted products
Product and UX strategy in 2025: from theory to in-the-trenches execution
Translating user insight into smarter product decisions
How AI is reshaping how we design, prioritize, build, and ship
Surviving (and thriving in) the chaos of cross-functional teams
Introducing: Product People of Substack
Product with Attitude by Karo (Hi again!)
Let’s Build This Together
Have I missed anyone? Comment your favorite product writer.
One More Thing
I didn’t include Designers this time (blame Substack’s email length limits).
Should I make a Product People of Substack: Designer Edition next?
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Post Receipt
⚡️ I care deeply about the quality and relevance of my work and want to be transparent about how I get there.⚡️
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Hi Karo -
Kudos for your continuous depth of insight & great writing style.
(And not just because you curated me as part of your list of essential product Git repo)
Thanks!
Mike
The stats behind the post are such an amazing idea!