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The Death of Stakeholder Drama? How AI Rewrites the Rules of Saying ‘No’
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The Death of Stakeholder Drama? How AI Rewrites the Rules of Saying ‘No’

5 Tips for Product Teams to Implement AI Prioritization Tools

Karo (Product with Attitude)'s avatar
Karo (Product with Attitude)
Mar 08, 2025
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The Death of Stakeholder Drama? How AI Rewrites the Rules of Saying ‘No’
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Portrait of Karo Zieminski smiling beside a window, with lush green fields in the background. Banner reads “Product with Attitude” alongside a hand-drawn cartoon character running playfully. Illustration and brand by Karo Zieminski from the Product with Attitude Substack.

From Panic To Precision

It happened more than once: I froze during a stakeholder meeting.

The VIP was pushing a VIP agenda, my experts insisted it wasn’t feasible, and I - feeling trapped - muttered a weak “Let’s follow up offline”, that satisfied absolutely no one.

Another time (determined to learn from my past mistake) I armed myself with even more expert-backed facts and passionately countered the VIP’s arguments.

This time they suggested to follow up offline. And I was left disappointed at myself for not keeping my cool.

If you've been a PM for a while, you’ve felt this pain, haven’t you?

Three cartoon stick-figure characters with exaggerated heads. One is angrily pointing and scolding, another stands with arms crossed and a defiant expression, and the third appears sad and withdrawn. All characters are drawn in Karo Zieminski’s signature minimalist style with black outlines and muted green and tan tones.
Stakeholder Drama. Illustration by Karo Z. These are not AI images: I draw every illustration myself in Procreate. You're welcome to use them, just credit me or link back to the post, thanks!

Why “No” Feels Like a Slap

Rejection hurts. Science shows that our brains process social rejection through the same pathways as physical pain.

So when we say ‘no’ to a feature request, we’re not just declining it; we might be triggering a neurological response similar to physical discomfort. Basically giving someone’s brain a paper cut.

The hardest part of product management isn't building the right features; it's saying no to all the wrong ones while keeping everyone motivated.

- Marty Cagan, Inspired

From Opinions to Algorithms

Research by Kahneman and Sibony shows that AI-driven insights help reduce subjective judgment errors, leading to more unbiased, fact-based decision-making.

Now imagine an AI-powered tool that crunches user data, market trends, and development resources to evaluate feature requests, completely free of emotional bias.

This might be creating new frameworks for decision-making that have a potential to remove emotional friction.

We could be skipping the guesswork and knowing:

  • How many users will actually adopt this new feature? (Adoption Forecasts)

  • How much money can we make on this? (Revenue projections)

  • How much time and resources will it take to build? (Time & resource projections)

  • What kind of tech debt might it leave behind? (Maintenance Scoring)

Maybe one day, we won’t need to awkwardly dodge, or sugarcoat… we’ll just let AI craft a polite-but-firm-and-data-driven rejection while we sip our coffee in peace.

In addition, AI can replace static roadmaps (no more PowerPoint!) and enable dynamic prioritization that responds to change.


AI-powered Prioritization Tools

McKinsey research shows that organizations using AI for decision support experience a 23% drop in stakeholder conflicts over prioritization.

PM tool providers are already experimenting:

  • Productboard now incorporates AI to score feature requests based on user demand, strategic alignment, and implementation complexity.

Product Management: AI-powered prioritization
Source: Productboard Homepage (productboard.com)
  • Aha! evaluates new ideas based on user needs and revenue potential.

Product Management: AI-powered prioritization
Source: Aha! Homepage (aha.io)
  • ClickUp offers AI Autopilot Bundle, featuring AI-powered Assign & Prioritize tool.


Why Might Teams Resist?

Objection 1: “We don’t need AI, we’re already data-driven.”

Hmmm.

I’ve seen many product teams claiming to be data-driven. Yet despite conducting research, their findings rarely influence product direction.

Something gets lost between discovery and execution - often, it’s the loud voice of an influential stakeholder.

Some argue that relying too much on data kills innovation, but it's not an either/or.

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