Are You a Product Person Lost on Substack? Here’s the Map

Where To Find Emerging Product Voices in 2025

🔍 Quick Summary
Solving a real problem for readers looking for fresh product content.
Product People on Substack is a curated directory of active, emerging product writers. New creators are added as I discover them, and I review the list every quarter to keep it relevant.

---

You open Substack.

You type “product manager” or ‘’PM’’ into the search bar.

And this is what you find:

• World-famous newsletters you already know about (great, but not new voices you were hoping for)

• Newsletters that haven’t seen their own author since Tiger King was trending

• And the saddest genre of all: One-post wonder titled “Why I’m starting this newsletter” followed by two years of silence. (Maybe they’re still iterating? A/B testing the CTA?)

Welcome to my first 2 weeks on Substack.

So I did what any product person would do: I made a list.

A Github Substack Repo of Product People

Honestly, I built this because I needed it.

Now I’m sharing it because I’m guessing you do too.

Bookmark This Post

I’ll be sending out a fresh edition every quarter. Think of it as an ongoing series. And this is Episode 1.

---

How It Works

⚡️ The list isn’t ranked or sorted - and that’s intentional. ⚡️

No filters, no auto-sorting by subscriber count. Because I want you to give everyone’s words a fair shot before letting metrics decide for you.

Subscriber count is not always a proxy for usefulness.

And some of the best writers are just getting started.

What You’ll Find in the List

Product People of Substack includes authors who write about:

• Building meaningful, trusted products

• Product and UX strategy in 2025: from theory to in-the-trenches execution

• Translating user insight into smarter product decisions

• How AI is reshaping how we design, prioritize, build, and ship

• Surviving (and thriving in) the chaos of cross-functional teams

Introducing: Product People of Substack

• Product with Attitude by Karo (Hi again!)

• Product Strategy Decoded by

  Mike Goitein

• PS Product Person Founder Series by

  Paola Santiago

• A World Beyond AI by

  JaserBK

• Product Explained by

  Steve Timmis

• Growth by

  Andreas Just

• Millennial Product Manager by

  Ajay Waghray

• Product Coalition by

  Jay Stansell

• Product Party by

  Mike Watson

• InsideProduct by

  Kent J McDonald

• Unfiltered PM by

  The Unfiltered PM

• UX + AI by

  UX + AI

• Dan Olsen’s Newsletter by

  Dan Olsen

• The AI Maker by

  Wyndo

• Behind Product Lines by

  Aatir Abdul Rauf

• The Strategy Stack by

  Alex Pawlowski

• The Discourse by

  Kavir Kaycee

• Product Artistry by

  Rohan Dehal

• Signal to Product by

  Yaron Cohen

• The Looking Glass by

  Julie Zhuo

• Product Management IRL by

  Amy Mitchell

• Brave Little Insights by

  Dominika Michalska

• True North Insights by

  Anders

• Alex’s Newsletter by

  Alex Debecker

• Run the Business by

  Ibrahim Bashir

• Ian’s Tech + Product Newsletter by

  Ian Irungu

• Product Release Notes by

  Elena Calvillo

• Untrapping Product Teams by

  David Pereira

• Human Circuit by

  Soumya Sreeram

• Adjacent Angles by

  Nick Briggs

• Productpourri by

  Else van der Berg

• Built for People by

  Angèle Lenglemetz

• Maarten’s Newsletter by

  Maarten Dalmijn

• Build Fast AI by

  Doug Keefe | Build Fast AI

• Product Zine by

  Gene Ishchuk

• Christina’s Substack by

  The Product Edge | Bold Ideas

• Mrs. Product Anne van Meurs by

  Anne van Meurs

• The AI Empowered Product Manager by

  Mustafa Kapadia

• The Product Courier by

  Toni

• Leading in Product by

  Benedikt Kantus

• Product Space Newsletter by

  Product Space

• Tech for Product by

  Colin Matthews

• Ankit’s Substack by

  Ankit Shukla

• Emergent - Product Newsletter & Podcast by

  Adam Judelson

• On the Roll by

  Lloyd Fernandes

• A Bit Gamey by

  Phil Martin

• This is Fine by

  Lachlan Green

---

Let’s Build This Together

Have I missed anyone? Comment your favorite product writer.

---

One More Thing

I didn’t include Designers this time (blame Substack’s email length limits).

Should I make a Product People of Substack: Designer Edition next?

---

You Might Also Enjoy

👉 Same concept, but for Project Managers: Are You a Project Management Person Lost on Substack? by

William Meller

👉 My Most Popular Articles At The Moment

• Substack Roadmap and Why ‘‘No, Substack, We Don’t Want Reels Went Viral’’

• User Personas Are Dead: AI-Powered User Models For 2025 And Beyond

• When Fun Turns Predatory: Inside Temu’s UX

👉 Directories I Manage

• Substack AI Tools Directory - Community Deep Dives, For You

👉 Notes That Outperformed My Expectations

---

Post Receipt

⚡️ I care deeply about the quality and relevance of my work and want to be transparent about how I get there.⚡️

Ever wonder what goes into a well-researched post? Illustration by Karo Z, hand-drawn in Procreate.

---

This Newsletter is Free

Thank you for supporting this newsletter!

If you find it valuable, consider buying me a coffee ☕️

Coffee Club Rewards!

Your support fuels in-depth research and quality content, powers guides, checklists, and justifies the continued existence of my charmingly ugly cartoons.

When you buy me a coffee, you get:

• 1 public shoutout, because you're a legend and I believe in karma ➔ examples

• 1 month free when I launch paid ➔ remember to include your Substack email!

• A loyal supporter of your publication ➔ drop it in my Subscriber Chat!
  

You can also find me on LinkedIn | Github | X | BlueSky | Pinterest