Why Subscribe?

Karo Zieminski, AI Product Manager and writer of the Product With Attitude Substack, presented in a bold black-and-white banner reading “Hey, I’m Karo,” with role statements highlighting AI product management, research-first thinking, and community-led building.

Product has changed. Careers are changing. The world is changing. AI is the new toolkit. This community is where we figure it out, together.

If you’re using AI for at least a few things, and creating (in words, code, or visuals) is your thing, you belong 🤗

This place is for people curious about how AI can sharpen their skills.

SUBSCRIBE 🤗

Building Product Isn’t What It Used to Be

Not long ago, “building product” meant sitting inside a product team.
PMs wrote specs. Designers shipped screens. Engineers pushed code. Everyone else consumed the output.

That world is gone.

Today, everyone can build product. Tools are faster, communities are open, and the barrier between “idea” and “something real” has never been thinner.

You don’t need a product title to be a builder. Teachers, writers, indie hackers, founders, lawyers - if you’ve got curiosity, you can create value.

Learning to build in this new world isn’t a solo journey. The fastest way to grow is to learn from each other: sharing experiments, comparing notes, remixing ideas, and building momentum together.

What You’ll Find Here

Tools
Discounts & Credits
Community
5 Learning Paths
All Premium Resources

Tools

Premium members get access to every tool I’ve built, plus everything I’ll build next:

Side-by-side interface views of two Substack-related products by Karo Zieminski for Product With Attitude. On the left, Attitude Vault shows premium AI, coding, automation, and template resources curated by Karo, including cards labeled Premium. On the right, a Substack Marketplace interface highlights creator discovery, featured creators, free and paid products, and ecosystem tools, illustrating how Substack creators get discovered by readers, builders, and AI.

Discounts & Credits

Illustrated Product With Attitude character by Karo Zieminski carrying oversized gift boxes, symbolizing how a PwA Premium subscription pays for itself through AI tool discounts and credits, presented on a green-framed background.

Learn more about Discounts For Premium Members - Q1 2026

Community

Subscribing means you’ve found your people, the ones who ask questions, build with integrity and learn from each other.

Join via our Community Chat.

5 Learning Paths

These curated paths help evolve your AI muscle and shift you from “trying tools” to owning systems, so you can use AI on your terms.

🎓 Track 1: Everyday AI
🎓 Track 2: Build with AI
🎓 Track 3: Design with AI
🎓 Track 4: AI for Product Teams
🎓 Track 5: Builder’s Substack

👉 Choose Your Builder Track

Illustration by Karo Zieminski for Product with Attitude showing five vertical cards labeled “Builder Track 1–5,” outlining AI learning paths: Everyday AI (bringing AI into daily work with prompt systems, frameworks, and automations), Build with AI (going beyond prototypes using vibecoding guides, prompt systems, and code blocks), Design with AI (bringing AI into the design process without losing creative control, using designer prompts, libraries, and code blocks), AI for Teams (making AI a core team competency with tool reviews, ethical AI, and governance), and Build on Substack (building in public through community launches, collaborations, and finding a builder tribe).

Premium Benefits

Tools, frameworks, prompts, and artifacts proven under real constraints to help you think, design, build, and ship without cutting corners.

👉 View all Premium Resources

Not a Fan of Recurring Payments?

Some members prefer to pay once. You can join with a one-time Lifetime Premium instead.

Promotional visual for Product with Attitude by Karo Zieminski showing a boxed “Lifetime Membership” product on a clean white background, paired with bold text reading “Lifetime Premium Membership – Pay once. Get everything free. Forever.” The illustration features Karo’s minimalist cartoon character style and represents a one-time lifetime subscription to premium AI, product management, and ethical tech resources from the Product with Attitude publication.

**Alt text:** Wide banner with bold, all-caps black typography on a white background reading: “ULTRA RAPID GROWTH — FROM 0 TO 10K IN JUST 10 MONTHS.” Promotional headline used by Karo Zieminski for the *Product With Attitude* Substack, emphasizing rapid audience growth and creator traction.

Everyone is welcome; curiosity is the only ticket in.

We’ve got writers, developers, psychologists, designers, product people, career coaches, VCs and even poets.

What unites us isn’t a title, it’s a mindset: we show up curious, support each other, and find ways to build and grow together.

SUBSCRIBE 🤗

Not sure where to begin?

👉 Start here! - Choose Your Builder Track

These curated paths help evolve your AI muscle and shift you from “trying tools” to owning systems, so you can use AI on your terms.

👉 Browse Top Posts

Testimonial Spotlight

Grid of testimonials from Product With Attitude Premium members by Karo Zieminski, featuring quotes from product managers, AI builders, designers, and Substack creators praising the quality, judgment, community support, writing style, and practical value of Karo’s AI and product writing on Substack.

FAQ

Q: What is Product With Attitude, in one line?
A: It’s a builder community for curious people who want to make AI useful, sustainable, and in service of their goals, not the other way around.

Q: Why is it called “Product With Attitude”?
A: Because building great things with AI requires more than tools - it requires skills, taste, curiosity, and a little defiance toward mediocrity.

Q: How is Product with Attitude different from other product communities?
A: Most traditional product communities are surprisingly uncooperative. They focus on competition, gatekeeping, job titles, or defending old frameworks. Product with Attitude is built for cross‑disciplinary collaboration, open experimentation, and genuine support. Here, every member shares experiments, asks questions, and helps others learn, from PMs and developers to creators, coaches, and poets. Curiosity is the only entry ticket, and every breakthrough is collective.

Q: Who can benefit from joining Product with Attitude?
A: Builders, creators, indie hackers, educators, product people, and anyone curious about using AI to create value.

Q: Do I need a technical background to join?
A: Not at all. Most members come from product, design, education, writing, or psychology. If you’re curious, you belong. The tools are designed to be understandable, not intimidating.

Q: What’s included in the Premium Membership?
A: So many benefits! And the list is continuously growing! Premium unlocks the full resource library (Guides, Prompt Packs, Automations, and Templates), early access to new tools, private community sessions, and a complimentary Discovery Call to map your next steps. Explore Premium Resources here.

Q: Can I use your prompts commercially?
A: Yes, unless a post states otherwise. Please credit Product with Attitude.

Q: What is vibecoding?
A: Using natural language prompts to model, prototype, and build prototypes and products with the help of AI.

Q: How is speccoding different from prototyping?
A: Spec‑driven prompting that turns product specs into executable AI behaviors and workflows.

As always, feel free to DM me, I’m just a message away! I respond to every message.

Linkedin ⎪ Bluesky ⎪Twitter ⎪Github

Last updated Jan 2026

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