Why Subscribe?
Product has changed. Careers are changing. The world is changing. AI is the new toolkit. This community is where we figure it out, together.
Who This Is For
This place is for people curious about how AI can sharpen their craft.
If youâre using AI for at least a few things and if creating, product thinking, or community building excite you, you belong đ¤ .
This is the secret behind our ultra-rapid growth, from 0 to 3,500 in just six months. Everyone is welcome; curiosity is the only ticket in.
Weâve got writers, developers, psychologists, designers, product people, career coaches, VCs and even poets. What unites us isnât a title, itâs a mindset: we show up curious, we support each other, and we find ways to build and grow together.
Building Product Isnât What It Used to Be
Not long ago, âbuilding productâ meant sitting inside a product team.
PMs wrote specs. Designers shipped screens. Engineers pushed code. Everyone else consumed the output.
That world is gone.
Today, everyone can build product. Tools are faster, communities are open, and the barrier between âideaâ and âsomething realâ has never been thinner.
You donât need a product title to be a builder. Teachers, writers, indie hackers, founders, lawyers - if youâve got curiosity, you can create value.
Learning to build in this new world isnât a solo journey. The fastest way to grow is to learn from each other: sharing experiments, comparing notes, remixing ideas, and building momentum together.
What Youâll Find Here
Community: subscribing means youâve found your people, the ones who ask questions, build with integrity, and still laugh at memes and doodles. Every Friday, we host a Weekend Boost and share our posts in the Community Chat to help each other grow.
Free Member Benefits đ
Premium Member Benefits đ đ
Tools, templates, workflows, prompts and so much more! We test, break, rebuild, and document the workflows that actually make life smoother.
Youâll Learn
Building with AI
Building prompt systems
AI product specs and evaluation loops
Ethical guardrails and risk mitigation
Research workflows and shipping loops
Outcomes
Future-proof your career
Publish faster, prototype smarter
Build audience, monetize responsibly
Showcase your products and expertise on stackshelf.app
Thatâs what this community is: a place where we come together to future-proof our skills, sharpen our craft, and co-create whatâs next.
Tools Iâve Built For Our Community
Tools Iâve Built For This Community so far:
Not sure where to begin?
đ Start here!
Select your builder track or explore other entry points:
Track 1: Make Everyday AI Yours
Track 2: Build & Ship Products With AI
Track 3: Build & Scale Your Substack Community
Track 4: AI for Product Teams
đ Browse Top Posts
The Self-Improving Prompt System That Gets Smarter With Every Use
10x Your Productivity with Perplexity Comet: 11 Use Cases from âNiceâ to âWow!â
Substackâs Roadmap And Why âNo, Substack, We Donât Want Reelsâ Went Viral
How I Ended Up Building a Digital Shelf For Substack Creators
User Personas are Dead: AI-Powered User Models for 2025 and Beyond
Testimonial Spotlight
FAQ
Q: What is vibecoding?
A: Using natural language prompts to model, prototype, and build prototypes and products with the help of AI.
Q: How is speccoding different from prototyping?
A: Specâdriven prompting that turns product specs into executable AI behaviors and workflows.
Q: Who is this for?
A: Builders, creators, indie hackers, educators, product people, and anyone curious about using AI to create value.
Q: How is Product with Attitude different from other product communities?
A: Most traditional product communities are surprisingly uncooperative. They focus on competition, gatekeeping, job titles, or defending old frameworks. Product with Attitude is built for crossâdisciplinary collaboration, open experimentation, and genuine support. Here, every member shares experiments, asks questions, and helps others learn, from PMs and developers to creators, coaches, and poets. Curiosity is the only entry ticket, and every breakthrough is collective.
Q: Can I use your prompts commercially?
A: Yes, unless a post states otherwise. Please credit Product with Attitude.
Q: Where should new readers start?
A: Begin with Start Here, then choose a builder track.
Updated Oct 2025