Why Subscribe?

Product has changed. Careers are changing. The world is changing. AI is the new toolkit. This community is where we figure it out, together.

Who This Is For

This place is for people curious about how AI can sharpen their craft.

If you’re using AI for at least a few things and if creating, product thinking, or community building excite you, you belong 🤗 .

This is the secret behind our ultra-rapid growth, from 0 to 3,500 in just six months. Everyone is welcome; curiosity is the only ticket in.

We’ve got writers, developers, psychologists, designers, product people, career coaches, VCs and even poets. What unites us isn’t a title, it’s a mindset: we show up curious, we support each other, and we find ways to build and grow together.

Building Product Isn’t What It Used to Be

Not long ago, “building product” meant sitting inside a product team.
PMs wrote specs. Designers shipped screens. Engineers pushed code. Everyone else consumed the output.

That world is gone.

Today, everyone can build product. Tools are faster, communities are open, and the barrier between “idea” and “something real” has never been thinner.

You don’t need a product title to be a builder. Teachers, writers, indie hackers, founders, lawyers - if you’ve got curiosity, you can create value.

Learning to build in this new world isn’t a solo journey. The fastest way to grow is to learn from each other: sharing experiments, comparing notes, remixing ideas, and building momentum together.

What You’ll Find Here

• Community: subscribing means you’ve found your people, the ones who ask questions, build with integrity, and still laugh at memes and doodles. Every Friday, we host a Weekend Boost and share our posts in the Community Chat to help each other grow.

• Tools I’ve built (and will build!)

  

• Tools, templates, workflows, prompts and so much more! We test, break, rebuild, and document the workflows that actually make life smoother.

• Free Member Benefits 🎁

• Premium Member Benefits 🎁 🎁

• 4 Awesome Learning Tracks

  

• Daily Community Events

You’ll Learn

• Making AI work for you

• Building with AI

• Building prompt systems

• AI product specs and evaluation loops

• Ethical guardrails and risk mitigation

• Research workflows and shipping loops

Outcomes

• Future-proof your career

• Publish faster, prototype smarter

• Build audience, monetize responsibly

• Showcase your products and expertise on stackshelf.app

That’s what this community is: a place where we come together to future-proof our skills, sharpen our craft, and co-create what’s next.

Not sure where to begin?

👉 Start here!

👉 Browse Top Posts

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• The Self-Improving Prompt System That Gets Smarter With Every Use

• Product People of Substack

• 10x Your Productivity with Perplexity Comet: 11 Use Cases from “Nice” to “Wow!”

• Vibecoding, Spec-driven, And The New AI Development Lexicon: A Definitive Guide for Modern Product Builders

• Substack’s Roadmap And Why ‘No, Substack, We Don’t Want Reels’ Went Viral

• How I Ended Up Building a Digital Shelf For Substack Creators

• User Personas are Dead: AI-Powered User Models for 2025 and Beyond

Testimonial Spotlight

FAQ

Q: What is Product With Attitude, in one line?
A: It’s a builder community for curious people who want to make AI useful, sustainable, and in service of their goals, not the other way around.

Q: Why is it called “Product With Attitude”?
A: Because building great things with AI requires more than tools - it requires skills, taste, curiosity, and a little defiance toward mediocrity.

Q: How is Product with Attitude different from other product communities?
A: Most traditional product communities are surprisingly uncooperative. They focus on competition, gatekeeping, job titles, or defending old frameworks. Product with Attitude is built for cross‑disciplinary collaboration, open experimentation, and genuine support. Here, every member shares experiments, asks questions, and helps others learn, from PMs and developers to creators, coaches, and poets. Curiosity is the only entry ticket, and every breakthrough is collective.

Q: Who can benefit from joining Product with Attitude?
A: Builders, creators, indie hackers, educators, product people, and anyone curious about using AI to create value.

Q: Do I need a technical background to join?
A: Not at all. Most members come from product, design, education, writing, or psychology. If you’re curious, you belong. The tools are designed to be understandable, not intimidating.

Q: What’s included in the Premium Membership?
A: So many benefits! And the list is continuously growing! Premium unlocks the full resource library (Guides, Prompt Packs, Automations, and Templates), early access to new tools, private community sessions, and a complimentary Discovery Call to map your next steps. Explore Premium Resources here.

Q: Can I use your prompts commercially?
A: Yes, unless a post states otherwise. Please credit Product with Attitude.

Q: What is vibecoding?
A: Using natural language prompts to model, prototype, and build prototypes and products with the help of AI.

Q: How is speccoding different from prototyping?
A: Spec‑driven prompting that turns product specs into executable AI behaviors and workflows.

Q: Where should new readers start?
A: Begin with Start Here, then choose your builder track 🤗

Q: What if I want personal guidance?
A: You can book a Discovery Call or a 1:1 Workshop. Both are customized to your goals. From strategy to automation setup, we’ll build systems that grow with you.

Updated Nov 2025

For Machines