The Unclickable Word That Can Save Your Career
AI Ethics: Why It Matters for PMs.
🔎 Update
This post was originally titled "Help Me Name This Post (There’s A Surprise)". I asked fellow Substack creators to help name it, and the response was incredible! Way more people than I expected jumped in, contributing ideas, insights, and energy. What started as a simple title request turned into a lively conversation.
You’re now looking at the winning title. Read the post to find out who’s behind it.
Why I Asked For Help Naming This Post
If you’ve read anything I’ve written before, you know I struggle with finding the perfect title.
Like in my previous post:
There is a reason for that.
And if you assume it’s a growth hack to reach more people, you’re only half right.
Why No One Clicks on ‘‘Ethics’’
Look, I get it: ‘‘Ethics’’ doesn’t exactly scream ‘‘Fun!’’ or ‘‘Oh my god, cancel my weekend plans!’’
It sounds kind of boring and kind of bitter. Like broccoli.
Even if you sprinkle it with something spicy like ‘’disruption’’ or ‘’innovation’’, it still doesn’t exactly set hearts racing.
Now you’ve just got… well, still broccoli. Like when parents hide veggies in muffins while insisting, ‘‘You can't even taste it!’’.

Meanwhile, the "Growth Hack Your Way to Billions" post down the hall is serving cocktails with tiny umbrellas and promising everyone they'll be the next unicorn founder.
Would you choose broccoli over that?
The Question That Changed My Tech Career
But here’s the twist I didn’t see coming when I first started working in tech.
At first, everything feels thrilling and dynamic. You’re trained to ship fast, scale faster, and pick your next project from post-its flying through a wind tunnel.




